nzherald.co.nzIn New Zealand, the market (ad) for Chinese car brands is booming, with a 92% increase in market share in the last year. According to Dane Fisher, General Manager of Nordice Group, the appeal of these brands lies in their value proposition, including design, safety, and performance.
Private (ad) consumers are showing a 90% increase in interest in Chinese car brands, but corporate New Zealand is even more enthusiastic, with a 100% increase in purchases. Fisher notes that corporate buyers are now actively considering the total cost of ownership, which includes safety features.
Specific Chinese car brands like the GLE group are gaining popularity. The GLE EX2, a new model, has received a 5-star NCAP rating, making it an attractive option for consumers. However, not all Chinese brands are the same, and it's important to do research (ad) to find the right fit.
Corporate New Zealand is particularly interested in Chinese car brands for their fleets. Fisher explains that these brands offer a wide range of models, including electric and hybrid options, which cater to different corporate needs. For example, a small SUV can have different powertrains under the same exterior. Chinese car brands are also appealing because of the technology (ad) and safety sharing across their brands. Fisher mentions that the GLE group has six core brands, covering small SUVs to vans, which provides a comprehensive solution for corporate needs.
The market (ad) for Chinese car brands in New Zealand is expected to continue growing, offering a diverse range of options for both private and corporate consumers. Fisher emphasizes that it's important to consider the total cost of ownership, including safety features, when choosing a car brand.
